From Wild About Movies:
"Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people. More than ten years in the making, Avatar marks Cameron's return to feature directing since helming 1997's Titanic, the highest grossing film of all time and winner of eleven Oscars including Best Picture. WETA Digital, renowned for its work in The Lord of the Rings Trilogy and King Kong, incorporated new intuitive CGI technologies to transform the environments and characters into photorealistic 3D imagery that transports the audience into the alien world rich with imaginative vistas, creatures and characters."
From The Times Online:
"It is the movie that could change film-making for ever. It has the power to alter your mind. Watching it will be like dreaming with your eyes open .... an immense leap forward for film — the equivalent of the first movie with sound or in Technicolor... But sceptics argue that the importance of Avatar to film studios has less to do with its creativity and more to do with the fact that 3-D movies are hard to copy and therefore, inevitably, attractive to an industry ravaged by online piracy.
Many in Hollywood hope that the Avatar 3-D experience could not only change cinema but save it."
"Friday 21 August, is officially designated Avatar Day, the public unveiling of a full 15 minutes of teaser footage from the new 3D blockbuster from director James Cameron, playing at hundreds of sold-out cinemas across the planet; the date that could come to define how Hollywood frames the world.... Director Ridley Scott claims that Cameron's film is "phenomenal", while his fellow film-maker Jon Favreau describes it as "a game-changer. I think it's the future".... Reportedly budgeted at a whopping $237m (which would place it just one notch below Spider-Man 3's record-breaking $258m) ... In the UK alone, only around 320 out of 3,600 cinemas are digitally equipped, while in the US the ratio is even worse (2,500 out of 38,000)".
Image from: cinemablend.com
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